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There’s no doubt about it, whether it’s an online or offline business, traffic is the lifeblood that drives sales. Without people taking a look at what we have, we just as well not exist. So exactly how do we get more traffic to our website? Very often people believe that there is some hidden secret to getting traffic but here we will reveal those secrets that really aren’t secrets at all.
Whether it’s sports, sales, or getting your business back on track, you will find that most experts will tell you to always start with the basics. This is no less true when it comes to getting traffic to your site. It begins with on-page SEO. You have to make the elements of your site and pages optimized for both visitors and search engines. This means that your site has to load quickly and has to be mobile friendly.
The titles of your post have to be something that draws visitors in and that have long tail keywords in the title so they are found when people search for them with their favorite search engine. Descriptions also have to be appropriate so that they read well and they entice the searcher into clicking on your link as well as having the keywords in them so that the search engines will rank them higher in the results.
Isn’t SEO dead? No, and it’s not likely to be anytime in the foreseeable future. The search engines still have to have a way to determine which results are the most relevant when a person types in a search query. For example, someone searching for the top SEO Chicago services, might type something like that into a search engine. For this reason, SEO is and will be necessary for the best results possible for organic traffic. It will no longer help, and it may hurt if you simply go after a bunch of spammy links. But getting high-quality backlinks to your pages will absolutely help in their ranking and that will, in turn, drive traffic to your site.
Whether you’re an introvert or an extrovert it will be necessary for you to be social online. Social websites like Facebook, YouTube, Instagram, LinkedIn, Pinterest, Twitter, and all the others are a major force for driving high-quality traffic to your sites. Fortunately, you don’t have to put on any spiffy clothes and have the ability to walk up to a stranger and know exactly what to say. You simply have to develop a presence on several of the social media sites so that people start following you and friending you and checking out your content.
Make a list of some of the top bloggers in your Niche and begin contacting them for the opportunity to guest blog. To increase your opportunities also make available the ability for those bloggers to guest blog for you. Very often when a top blogger posts an article on your site or blog they will link back to that for their audience. This is another natural high-quality link to your site and content. You can work with a search marketing firm to have them help with this process as well.
As you can see, it is not that complicated to start driving traffic. It is a matter of optimizing your on-page elements and having a presence online in as many places as possible. The sooner you get started, the sooner you will begin seeing results.
Regardless of the tacting and strategy, when done correctly, a variety of marketing channels and platforms have proven to be wildly successful (some more than others).
One of the long-term strategies many companies are using in 2017, 2018, and beyond is that of search engine optimization – or SEO. The reason SEO is so beneficial for companies online is because of the true long-term benefits. When a business website is ranking at the top of search engines for their primary keywords and phrases, they begin to reap massive traffic, leads, and new business from those rankings.