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Effective long-term marketing strategies

Regardless of the tacting and strategy, when done correctly, a variety of marketing channels and platforms have proven to be wildly successful (some more than others).

One of the long-term strategies many companies are using in 2017, 2018, and beyond is that of search engine optimization – or SEO. The reason SEO is so beneficial for companies online is because of the true long-term benefits. When a business website is ranking at the top of search engines for their primary keywords and phrases, they begin to reap massive traffic, leads, and new business from those rankings.